Creating a Cross-Serving Culture Shift:
Mastering Cross-Selling for Lawyers and Leaders



27 July 2017 (Thursday) [0.75 hours]
11:00 California, 1:00 pm Houston, 7:00 pm London
Registration is currently open.

David H. Freeman, J.D., Founder of Law Firm CultureShift   LinkedIn Social Media

An overview of the cross-selling processes within law firms and law firm networks. #linktolearn #AILFN

It is clear to most lawyers and firm leaders that cross-selling is one of the fastest and most effective techniques for generating new work. The challenge is that few firms truly understand how to maximize their opportunities, and it becomes even more difficult when trying to cross-refer work between member firms.

In this webinar, we will dissect the cross-selling process to see what makes it tick. We reframe the focus from selling to providing exceptional service, identify major obstacles, and introduce 13 Key Accelerators of cross-serving activity. Participants will leave this session with a greater understanding of:

  • The common roadblocks that impede cross-serving success.
  • What firm leaders and individual lawyers can do to drive more, and better, cross-serving activity within their firm and across member firms.
  • How to improve performance in some of the key “Accelerators” of cross-serving activity.


Complete the registration form to participate in our July 2017 Link-to-Learn webinar. Each registrant will receive a confirmation message for using the GoToWebinar platform.  Please kindly indicate your member network or members’ law firm name.   There is no cost for participants who are AILFN members or members’ law firm members.   All other participants are USD $100.00.   A confirmation will be sent to each registrant.

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AILFN (Association of International Law Firm Networks) is a trade association that represents the common interests of international, regional, and specialty law firm networks. AILFN has four purposes: (1) enhance the position and recognition of all networks in the legal market; (2) establish common principles to maintain standards of quality; (3) provide a forum for networks to exchange information; and (4) negotiate agreements with vendors that can increase the efficiency and effectiveness of networks.